How to build The Invincible Company: interview with Alex Osterwalder

Florence – The new book by Alexander Osterwalder “The invincible company” (Italian version: Migliori modelli di business – Come diventare un’azienda invincibile, Edizioni LSWR) is a kind of handbook which has the aim to give a toolkit decision makers, innovators and entrepreneurs need in order to build their best business models. The book includes 50 success formulas derived from the world’s best business models, patterns to both invent new businesses and shift existing ones, and a practical toolkit designed for leadership and teams to collaborate.

Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies.

Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth and transformation.

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